Post by account_disabled on Feb 19, 2024 1:41:36 GMT -5
Cut these words from your copy and join my fight to stamp out gobbledygook. Follow these four rules to avoid the destructive power of adjectives: Cut an adjective if you can remove it without changing the meaning of your sentence. Select sensory adjectives. Choose stinky or rough rather than bad. Sensory words are more memorable and impactful. Use specific adjectives. Use bank-grade security rather than high-grade or world-class security. Specificity adds credibility to your copy. Pump up the volume with emotion-rich adjectives such as enchanting rather than nice. Make your readers .
Eradicate gobbledygook to create killer web copy. » Tweet This « adjectives webcopy The web Buy TG Database copy of Dropbox doesn’t contain unnecessary adjectives. It’s easy to read. Click for full-size image 5. You write web copy like a book Readers usually open a book on the first page of the first chapter and read through until the end. Imagine people opening your book on page 147, or page 33, or on the before last page. That’s exactly what web visitors do. They may land on any page of your website. Write each web page as if it’s a landing page.
Tweet This « 6. You’re asking for money too soon What makes a salesman sleazy? And aggressive? A sleazy-sales problem usually occurs when people are asking for business too soon. Sleazy salesmen don’t give you the time to ask questions. They just want your money. Now. Of course you need to win business. But are you asking for the sale too soon? Respect your web visitors. Don’t expect everyone to be ready to buy. » Tweet This « 7. You’re suffering from sentence bloat Sentence bloat makes your readers want to puke. Do you know what causes this miserable situation? Over-indulgence in difficult words.
Eradicate gobbledygook to create killer web copy. » Tweet This « adjectives webcopy The web Buy TG Database copy of Dropbox doesn’t contain unnecessary adjectives. It’s easy to read. Click for full-size image 5. You write web copy like a book Readers usually open a book on the first page of the first chapter and read through until the end. Imagine people opening your book on page 147, or page 33, or on the before last page. That’s exactly what web visitors do. They may land on any page of your website. Write each web page as if it’s a landing page.
Tweet This « 6. You’re asking for money too soon What makes a salesman sleazy? And aggressive? A sleazy-sales problem usually occurs when people are asking for business too soon. Sleazy salesmen don’t give you the time to ask questions. They just want your money. Now. Of course you need to win business. But are you asking for the sale too soon? Respect your web visitors. Don’t expect everyone to be ready to buy. » Tweet This « 7. You’re suffering from sentence bloat Sentence bloat makes your readers want to puke. Do you know what causes this miserable situation? Over-indulgence in difficult words.