Post by prioty237 on Feb 27, 2024 3:13:18 GMT -5
Even so he’s taking time out of his busy schedule of home wrecking and cleaning to kick a few rhymes and help us argue semantics. Luckily he rhymes in English today. Classical Keyword Classification Typically in SEO we classify keywords into three groups: “informational,” “transactional,” and “navigational.” Briefly, informational queries are broad queries such as “plumbers” or “flowers” in which the user is just looking to find out more about the topic in a very general sense. Once the user is more informed and is ready to make a purchase the query becomes more specific and grows into something like “certified plumbers 19121” or “buy flowers Philadelphia .
When this happens it’s called a transactional query and if your Bolivia Mobile Number List landing pages are great then your clients start thinking about naming their kids after you when these keywords get typed in. Lastly, navigational queries are for those strange people that go to Yahoo and search for “Google.” Weirdos. This segmentation works on a broad scale but what happens if you are a store located in Reading, Pennsylvania and you sell both eyeglasses and drinking glasses? In both cases people may potentially search for “reading glasses” however this search is ambiguous and you don’t know what portion of those people is close to a prescription for medical marijuana and what portion is just trying to enjoy some lemonade. Stop it, I don’t smoke. It would be a shame to put all that effort into building content, optimizing and link building to achieve the number one spot for “reading glasses” only to have an 80% bounce rate because you chose to highlight the product with the lesser demand. So let’s find out how we optimize for the right term.
Know Your Audience, Know Your Keywords Until our world starts to look more like something George Orwell and Philip K. Dick would have collaborated on there’s no way for us to know exactly what every user is thinking when they search or come to a site. However we can use social listening to figure out what words they are using to describe products, group users into personas and also determine their needs at each stage of search. Social Listening There are many awesome tools that can be used to tap into the existing conversation. You can also use mechanisms such as sponsored trending topics to artificially encourage people to talk about your brand or keyword. However in most cases it’s good enough to just pop your keyword into Social Mention and sift through the.
When this happens it’s called a transactional query and if your Bolivia Mobile Number List landing pages are great then your clients start thinking about naming their kids after you when these keywords get typed in. Lastly, navigational queries are for those strange people that go to Yahoo and search for “Google.” Weirdos. This segmentation works on a broad scale but what happens if you are a store located in Reading, Pennsylvania and you sell both eyeglasses and drinking glasses? In both cases people may potentially search for “reading glasses” however this search is ambiguous and you don’t know what portion of those people is close to a prescription for medical marijuana and what portion is just trying to enjoy some lemonade. Stop it, I don’t smoke. It would be a shame to put all that effort into building content, optimizing and link building to achieve the number one spot for “reading glasses” only to have an 80% bounce rate because you chose to highlight the product with the lesser demand. So let’s find out how we optimize for the right term.
Know Your Audience, Know Your Keywords Until our world starts to look more like something George Orwell and Philip K. Dick would have collaborated on there’s no way for us to know exactly what every user is thinking when they search or come to a site. However we can use social listening to figure out what words they are using to describe products, group users into personas and also determine their needs at each stage of search. Social Listening There are many awesome tools that can be used to tap into the existing conversation. You can also use mechanisms such as sponsored trending topics to artificially encourage people to talk about your brand or keyword. However in most cases it’s good enough to just pop your keyword into Social Mention and sift through the.