Post by account_disabled on Mar 7, 2024 4:03:26 GMT -5
Digital360Hub is the Digital Marketing and Lead Generation hub of the Digital360 group. It is aimed at Italian tech companies, i.e. vendors and companies in the ICT sector, offering a service capable of strengthening their brand and increasing business opportunities. How? Digital360Hub uses Content Marketing methodologies combined with the most advanced Marketing Automation technologies . Digital360Hub as a response to a changing marketing world The advent of digital has completely transformed the purchasing process : those who intend to buy take advantage of the numerous online channels available to inform themselves and make an initial selection. This not only applies to the consumer sector, but also to B2B. Precisely in this area it is estimated that a buyer dedicates 70% of his time to gathering information , consulting "neutral" sources before starting to evaluate the available offers. It is only at the end of this phase, which takes place mainly online, that he seeks contact with a seller.
In this scenario the old marketing techniques stop being effective . Marketing Germany Phone Number departments are experiencing a decline in performance: according to an analysis conducted by Forrester at a global level, 92% of B2B marketing managers admit they have a strong need to increase ROI and campaign effectiveness. But this new digital context also presents many new opportunities , for those who know how to exploit them. Exploiting new digital opportunities: Digital360Hub's value proposition First, you need to rethink your online presence intelligently. The objective is to intercept the buyer where he is looking for information (Google, social networks, technology portals, etc.) and offer him valuable content. This is why Digital360Hub focuses on Content Marketing : professional and high-quality content serves to attract interested readers.
The numerous publications of the Digital360 network, which cover the various topics of digital innovation, allow content to be disseminated in a widespread manner. Their authority is demonstrated by the over 5000 keywords for which they position themselves on the first page of Google results. Marketing Automation technologies are the other strong point of Digital360Hub: they allow you to identify and select prospects based on their interests, to propose the most relevant content for their needs. Leading the initiative, currently unique in Italy, is Andrea Rangone , President of the Digital360 group , who declares «Digital360Hub reflects the DNA of the Group, which always wants to look forward, trying to ride the changes underway, or rather to anticipate them. The Hub becomes part of our Digital360 world to give value and strengthen what for our Group is the essence of its mission: that is, to act as a match-maker, helping - in a complex and dynamic market like the digital one, of technology, of ICT – the effective and efficient meeting of supply and demand of digital innovation. We want to be the first source of information for tech buyers in their purchasing processes, we want to provide them with quality content, increasingly personalized based on their real needs and help them get in touch with the best tech companies
In this scenario the old marketing techniques stop being effective . Marketing Germany Phone Number departments are experiencing a decline in performance: according to an analysis conducted by Forrester at a global level, 92% of B2B marketing managers admit they have a strong need to increase ROI and campaign effectiveness. But this new digital context also presents many new opportunities , for those who know how to exploit them. Exploiting new digital opportunities: Digital360Hub's value proposition First, you need to rethink your online presence intelligently. The objective is to intercept the buyer where he is looking for information (Google, social networks, technology portals, etc.) and offer him valuable content. This is why Digital360Hub focuses on Content Marketing : professional and high-quality content serves to attract interested readers.
The numerous publications of the Digital360 network, which cover the various topics of digital innovation, allow content to be disseminated in a widespread manner. Their authority is demonstrated by the over 5000 keywords for which they position themselves on the first page of Google results. Marketing Automation technologies are the other strong point of Digital360Hub: they allow you to identify and select prospects based on their interests, to propose the most relevant content for their needs. Leading the initiative, currently unique in Italy, is Andrea Rangone , President of the Digital360 group , who declares «Digital360Hub reflects the DNA of the Group, which always wants to look forward, trying to ride the changes underway, or rather to anticipate them. The Hub becomes part of our Digital360 world to give value and strengthen what for our Group is the essence of its mission: that is, to act as a match-maker, helping - in a complex and dynamic market like the digital one, of technology, of ICT – the effective and efficient meeting of supply and demand of digital innovation. We want to be the first source of information for tech buyers in their purchasing processes, we want to provide them with quality content, increasingly personalized based on their real needs and help them get in touch with the best tech companies